Public Image – Advertisements in Electric Bus

Project Description:--:
*Rotary Club of Guwahati Luit:*

*Public Image Project*

The Rotary Club of Guwahati Luit has launched a public image campaign to promote community welfare and environmental sustainability. Starting June 2025, the club rolled out a *month-long TV advertising campaign displayed on 100 Guwahati Green Buses* , focusing on *Tree Plantation, Organ Donation, Cervical Vaccination, RotaryLuit Montessori School* and *Blood Donation* .

Utilizing the high visibility of the *city’s eco-friendly bus network,* the campaign aims to *raise awareness and inspire action among Guwahati’s residents* , reflecting the club’s commitment to *impactful public engagement* .

Estimated *Ad Reach in One Month:*
*750,000–1,125,000* unique individuals in *June 2025, with 1.5–2.25 million total ad views 👀* (including repeats).
Project Location:--: ASTC Rupnagar, Guwahati
Project Start Date:--: 01/06/2025
Project End Date:--: 05/06/2025
Project Category A:--: Public Image
Project Category B (Area Of Focus):--: Economic And Community Development
Funding:-: Club Fund
Rotarians Involved:--: 15
Rotaractors/Interact/Innerwheel/Volunteers Involved:--: 5
Man Hours (No. Of Rotarians x No. of Hours):--: 30
Total Value INR (Approx)::: 15000/-
Number of Beneficiaries::: Multiple
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